Content Monetization Episodes

I have fewer than 15,000 followers on LinkedIn, and my baseline rate for a single sponsored video starts at $2,500. Brands aren’t just paying for audience size. They’re paying for my expertise, audience trust, and everything that goes into the finished video. In this solo episode, I’m sharing what happens behind that number, from the first concept board to the post-campaign report. I walk through my seven-stage sponsored-content workflow, explain what brands are paying for beyond the video...

Roxy Couse spent almost 15 years in corporate, working her way up to a director title at Fortune 500 companies. She played by every rule, hit every mark, exceeds expectations on every review. So when she sat down with her boss's boss and asked what else she needed to do to get promoted, she expected an answer she could act on...

AI search citations are the newest piece of real estate on the internet, and creators may be one of the fastest ways for brands to claim it. Most brand deals are still measured through reach, clicks, and conversions. Meanwhile, answer engines are shaping which companies get mentioned when buyers ask ChatGPT, Perplexity, or Google who to trust. Almost nobody is pricing creator partnerships around that value yet. This conversation was never supposed to become an episode. Rhona Pierce invited Je...

Getting laid off made Deidre “Dee” Henry question everything she believed about her professional value. Instead of publishing a polished gratitude post and asking for another job, she told the truth about what happened and asked people to hire her. That decision became the starting point for The Sales Loft. It also helped lead to Microsoft partnerships, a CNBC feature, an appearance on the same stage as Kerry Washington, and a business built around Dee’s expertise. In this episode, Dee joi...

Creators were supposed to leave corporate behind. Now some of them are going back — and companies are creating roles specifically for people with creator experience. Lissette Calveiro has spent nearly 15 years in the creator and influencer marketing industry and managed more than $10 million in brand partnerships. Today, she’s watching the creator economy evolve in an unexpected direction: creators are bringing their skills back into companies, while companies are realizing they need creators...

Most creators assume they need a huge following to land brand deals. They don't. Lloyd George has been on both sides of the creator economy. He's worked inside major agencies running campaigns for brands like Coca-Cola, Kevin Hart, and The Rock, while building his own creator business on the side. Now he's gone full-time as a creator and freelancer. In this episode of Workfluencer, Lloyd pulls back the curtain on what actually happens when brands decide which creators to hire—and why fo...

Brand deals rarely come from playing it safe inside your niche. Kristi Kennebrew built Get Me Hired Kristi into a career brand with hundreds of thousands of followers, then landed sponsorships nobody expects from a recruiter turned creator: a World Cup activation, a mattress pitch, even a fly trap brand. She never quit her day job to do it. Host Rhona Pierce talks with Kennebrew about how she pitches lifestyle and mainstream brands by connecting everyday products to her audience's real lives, no...

Most creators think they need a massive audience before brands will take them seriously. Chad Sowash says that's nonsense! In this episode of Workfluencer, Chad shares how he and his co-host, Joel Cheesman, built the Chad & Cheese podcast into a profitable business from day one, why most creators dramatically undervalue themselves, and what brands are actually buying when they sponsor content. We discuss why niche audiences outperform vanity metrics, how to create sponsorship packages that...

How do you actually turn content into clients—especially when you’re just starting out? In this episode, we unpack what it really looks like to build in public and use content as more than just a visibility play. Not polished. Not hindsight. Real-time. Preston recently left corporate and is building his business from the ground up, documenting the process as he goes. That means sharing what’s working, what’s not, and how his approach to content has shifted from “just posting” to something ...

Building a consulting business through content sounds simple. In reality, it requires clarity, conviction, and a willingness to say things others avoid. In this episode of Workfluencer, talent, culture, and DEI consultant Dani Herrera shares how LinkedIn content became the engine behind her consulting business. Dani didn’t start posting to become a creator. She started out of necessity while navigating the U.S. immigration system and needing to prove visibility in her field. What began as ...

In this episode, Rhona sits down with Madison Butler to unpack what it really means to build a creator career after corporate layoffs—especially when content becomes a financial necessity, not a passion project.

Adam Posner didn’t just build a podcast — he built a revenue engine. With 475+ episodes and 1.8M downloads, his show drives the majority of his recruiting business and lands long-term, five-figure brand deals. In this episode, we break down how he did it: using his podcast as a Trojan horse for business development, building trust with sponsors, creating event content that brands actually care about, and designing systems that keep the show running even when life forces you to step back. W...

Everyone wants to get paid to speak — but few know what it really takes to build a lasting career doing it. In this episode, Torin Ellis joins Rhona Pierce to break down the business behind the mic — from commanding rooms and carving your niche to staying relevant in a space that changes overnight. You’ll learn: How to turn free speaking gigs into paid opportunities The mindset shift that keeps your message authentic (even when the world isn’t) When to raise your rates — and...

Can you really master LinkedIn monetization and personal branding without quitting your 9–5? Bonnie Dilber proves it’s possible. As a recruiting manager at Zapier and a recognized LinkedIn content creation expert, Bonnie has built a thriving LinkedIn presence of over 440,000 followers—all while leading a recruiting team and managing high-value brand partnerships. In this episode, Bonnie reveals the exact LinkedIn content creation strategies that fueled her growth, the boundaries she sets betw...

Lorna Erickson and Victoria Gates turned their decades of interviewing expertise into a profitable content business—landing 30+ brand deals worth six figures in under two years. Here's exactly how they did it, plus the tactical steps you can take this week to land your first partnership. In this episode, Rhona, Victoria & Lorna will discuss: How to identify profitable niches within your expertise area (even if they seem "smaller") The exact DM formula that landed them an $18,000 brand ...