Jeffrey Fermin
Content Creator | Marketer
Jeffrey Fermin is a marketer and creator exploring the real dynamics of modern work. He co-founded Officevibe (now Workleap), led growth across multiple HR tech companies, and now runs Demand Gen at AllVoices while hosting the People First podcast. Through his @FerminTalksWork content, Jeff uses data, storytelling, and straight talk to help leaders build workplaces people genuinely want to be part of.
100
Sept. 1, 2026
#100: How Creators Can Help Brands Win AI Search
AI search citations are the newest piece of real estate on the internet, and creators may be one of the fastest ways for brands to claim it. Most brand deals are still measured through reach, clicks, and conversions. Meanwhile, answer engines are shaping which companies get mentioned when buyers ask ChatGPT, Perplexity, or Google who to trust. Almost nobody is pricing creator partnerships around that value yet. This conversation was never supposed to become an episode. Rhona Pierce invited Je...
Guest: Jeffrey Fermin
Jan. 26, 2026
How to Create Content When You Don’t Feel Like It
What do you do when you’re supposed to post… and you just can’t? In this episode, Rhona Pierce sits down with Jeffrey Fermin for an honest conversation about creating content during moments of exhaustion, fear, and emotional overload. Not burnout. Not strategy hacks. Just real talk about what it feels like to show up online when the world feels heavy and your energy is gone. This isn’t an episode about forcing consistency. It’s about knowing when to pause, how to protect your energy, and h...
Guest: Jeffrey Fermin