Employee Generated Content Episodes

Employee generated content already outperforms every job ad you are paying for — and most companies still haven't figured out why. The real tension here isn't whether EGC works. It's that brands keep trying to control a conversation that's already happening without them. In this episode, Rhona Pierce sits down with Tracey Parsons, recruitment marketing veteran and founder of Flockity, to unpack why employee voices convert candidates better than any sponsored post or job board listing. They cove...

Content creation burnout is real, and most professionals don’t realize they’re heading toward it until it’s too late. In this episode, Rhona sits down with internal communications and employee experience consultant Jo Coxhill to talk about content creation burnout, chasing the LinkedIn algorithm, and what happens when that same pressure shows up inside employee advocacy programs. If you’re building a personal brand while running a business, or leading employee-generated content (EGC) strat...

Most internal comms get ignored. Deleted emails. Skimmed Slack posts. Zero follow-through. HR Leader, Lia Seth flipped that script. In this episode, we break down how she used memes, creator instincts, and vulnerability to get 100% employee open enrollment completed 24 hours early. Yes. Really. She wasn’t thinking like HR. She was thinking like a content creator. We get tactical. We get honest. And we talk about when this approach works, and when it absolutely doesn’t. What You’ll Le...

Some people chase content creation outside of work. Others end up building influence inside the walls of their company. Shannon Ogborn is one of the first people in our space to do it at scale. In this episode, we get into the real story behind becoming a content creator for your employer — the trade-offs, the boundaries, and the benefits no one talks about. You’ll hear how Shannon went from Recruiting Ops to podcast host for Ashby, what it takes to show up authentically when you represent a ...

Most employees have no idea what’s really happening inside their own company — and that’s exactly why so many advocacy programs fall flat. Matt See has spent his career transforming internal comms at massive organizations, and he’s discovered something most leaders miss: employee advocacy doesn’t start with LinkedIn posts or social-media training. It starts inside. In this episode, Matt and Rhona dig into how internal storytelling can transform culture, inspire authentic advocacy, and turn...

Your employees may be your best influencers—but how do you pay them fairly when they start creating content for your brand? In this episode I sit down with compensation strategist Cynthia Abbott-Kerr, founder of WellPay.ai, to explore how companies can design clear, simple, and fair systems to reward employee content creators. From commission structures and affiliate links to ownership rights and tax considerations, Cynthia shares practical strategies for building employee-creator programs...

What happens when employee advocacy moves beyond “posting on LinkedIn” and into creating full-blown branded content? Should those employees be paid like influencers? In this episode of Workfluencer, employment lawyer and creator Heather Bussing joins Rhona to explore how companies can compensate employee-creators fairly and compliantly. We dig into: Why paying employees for branded content builds trust and authenticity How to classify and compensate employee-creators without misste...

When candidates ghost your hiring process before the first interview, it’s easy to blame the job market. But what if the real problem is trust ? In this episode of Workfluencer , we’re joined by Meghan Cantrell, Senior Manager of Talent Acquisition at OxBlue, who shares how she tackled candidate ghosting head-on by turning hiring managers into video creators. With no production budget and no marketing team, Meghan used short, authentic hiring manager videos to boost skills assessment complet...

Learn how to build a powerful employee advocacy program that transforms your team into authentic brand ambassadors. Nicole Stephens shares battle-tested strategies from Fortune 50 companies, proving that successful employee advocacy doesn't require a big budget.

Carrie Corcoran discusses the importance of involving hiring managers in recruitment marketing and employer branding efforts.