Heike Young
Consultant | Creator | Speaker
Heike Young is a B2B content and social media strategist, consultant, speaker, and creator. After leading content and social media work at Salesforce and Microsoft, she now helps brands develop people-generated content strategies and trains professionals to create content with more confidence.
102
Sept. 28, 2026
#102: How to Build an Employee Creator Program ft. Heike Young
Most employee creator programs start in the wrong place. Companies focus on getting as many employees posting as possible, hand them approved links and captions, and call it employee advocacy. That may create activity, but it does not create thought leadership. After leading content and social media at Salesforce and Microsoft, Heike Young believes companies should move beyond copy-and-paste advocacy and invest in a smaller group of committed employee creators. In this episode, Heike joins...
Guest: Heike Young