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Workfluencer Podcast
Redefining how we talk about work. Work isn’t just about what you do anymore—it’s about how you show up online. Hosted by Rhona Pierce, Workfluencer spotlights professionals using content to grow careers, build personal brands, and change industries from the inside out. From employee creators reshaping corporate culture to entrepreneurs building businesses from side-hustles, we explore the real stories, strategies, and challenges behind blending work, creativity, and influence. Because the future of work isn’t coming—it’s already here, and it’s being documented in real time.
Latest Episode
#100: How Creators Can Help Brands Win AI Search
AI search citations are the newest piece of real estate on the internet, and creators may be one of the fastest ways for brands to claim it. Most brand deals are still measured through reach, clicks, and conversions. Meanwhile, answer engines are shaping which companies get mentioned when buyers ask ChatGPT, Perplexity, or Google who to trust. Almost nobody is pricing creator partnerships around that value yet.
This conversation was never supposed to become an episode. Rhona Pierce invited Je
Recent Episodes
100
Sept. 1, 2026
#100: How Creators Can Help Brands Win AI Search
AI search citations are the newest piece of real estate on the internet, and creators may be one of the fastest ways for brands to claim it. Most brand deals are still measured through reach, clicks, and conversions. Meanwhile, answer engines are shaping which companies get mentioned when buyers ask ChatGPT, Perplexity, or Google who to trust. Almost nobody is pricing creator partnerships around that value yet. This conversation was never supposed to become an episode. Rhona Pierce invited Je
99
Aug. 24, 2026
#99: How to Create LinkedIn Content That Sells
Getting laid off made Deidre “Dee” Henry question everything she believed about her professional value. Instead of publishing a polished gratitude post and asking for another job, she told the truth about what happened and asked people to hire her. That decision became the starting point for The Sales Loft. It also helped lead to Microsoft partnerships, a CNBC feature, an appearance on the same stage as Kerry Washington, and a business built around Dee’s expertise. In this episode, Dee joi
98
Aug. 17, 2026
#98: Why Creators Are Going Back to Corporate Jobs ft. Lissette Calveiro
Creators were supposed to leave corporate behind. Now some of them are going back — and companies are creating roles specifically for people with creator experience. Lissette Calveiro has spent nearly 15 years in the creator and influencer marketing industry and managed more than $10 million in brand partnerships. Today, she’s watching the creator economy evolve in an unexpected direction: creators are bringing their skills back into companies, while companies are realizing they need creators
97
Aug. 10, 2026
#97: How he gets brand deals with a small following ft. Lloyd George
Most creators assume they need a huge following to land brand deals. They don't. Lloyd George has been on both sides of the creator economy. He's worked inside major agencies running campaigns for brands like Coca-Cola, Kevin Hart, and The Rock, while building his own creator business on the side. Now he's gone full-time as a creator and freelancer. In this episode of Workfluencer, Lloyd pulls back the curtain on what actually happens when brands decide which creators to hire—and why fo
96
July 27, 2026
#96: How to Land Brand Deals Outside Your Niche
Brand deals rarely come from playing it safe inside your niche. Kristi Kennebrew built Get Me Hired Kristi into a career brand with hundreds of thousands of followers, then landed sponsorships nobody expects from a recruiter turned creator: a World Cup activation, a mattress pitch, even a fly trap brand. She never quit her day job to do it. Host Rhona Pierce talks with Kennebrew about how she pitches lifestyle and mainstream brands by connecting everyday products to her audience's real lives, no
July 20, 2026
REPLAY: Building Building HR's Most Subscribed Newsletter with Hebba Youssef
How do you come up with newsletter ideas every week? If you write anything on a schedule, you've felt this pain. Hebba Youssef writes I Hate It Here, one of the biggest newsletters in HR, and she used to do what most of us do: wake up on Sunday and pick a random thought. It worked until it didn't. "It's really stressful when you're trying to be creative in the chaos." Her fix: pick one theme per quarter, then break it into 12 newsletters that build on each other. Readers get a continuous s
About the Host
Rhona Pierce
Rhona Pierce is a content strategist, video producer, and the founder of Workfluencer Media. With a career spanning software project management, recruiting, and content strategy, Rhona champions the idea that authentic content isn't just a marketing tool—it's career leverage. As the host of Workfluencer, she brings her expertise in employer branding, talent attraction, and personal brand building to the mic—spotlighting the real stories of professionals using content to shape the future of work.