Aug. 10, 2026

#97: How he gets brand deals with a small following ft. Lloyd George

Show Notes

Most creators assume they need a huge following to land brand deals. They don't.

Lloyd George has been on both sides of the creator economy. He's worked inside major agencies running campaigns for brands like Coca-Cola, Kevin Hart, and The Rock, while building his own creator business on the side.

Now he's gone full-time as a creator and freelancer.

In this episode of Workfluencer, Lloyd pulls back the curtain on what actually happens when brands decide which creators to hire—and why follower count is often much less important than creators think.

We talk about how small creators can land brand deals, why creators disqualify themselves before ever pitching, the role relationships play in getting opportunities, and how Lloyd thinks about pricing and negotiating brand partnerships.

We also get into the much bigger question of when a creator is actually ready to leave their day job, why having a steady paycheck can protect your creative business, and how surrounding yourself with other creators can change what you believe is possible.

Plus, Lloyd shares the biggest sponsored post he's landed, why he blocks people on social media, and the creator analytics he'd love to peek at.

What You'll Learn: