Lloyd George

Most creators assume they need a huge following to land brand deals. They don't. Lloyd George has been on both sides of the creator economy. He's worked inside major agencies running campaigns for brands like Coca-Cola, Kevin Hart, and The Rock, while building his own creator business on the side. Now he's gone full-time as a creator and freelancer. In this episode of Workfluencer, Lloyd pulls back the curtain on what actually happens when brands decide which creators to hire—and why fo...