Lissette Calveiro

Creator & Founder at Influence With Impact

Lissette Calveiro is a Latina entrepreneur, content creator, and strategist for influencers and personal brands navigating the creator economy with intention.

As the founder of Influence With Impact®, she leads a creator-first consultancy offering business coaching, talent management, and strategic education to help creators turn influence into income without losing the human behind the brand. Known for documenting her own journey, Lissette offers an honest look at building a business, and life, in public.

With nearly 15 years in the space, Lissette is also a seasoned influencer marketing expert who has managed more than $10 million in brand partnerships across CPG, finance, lifestyle, and tech.

Her work has been featured in outlets including Forbes, Business Insider, and Fortune, and she has shared her industry expertise at VidCon, the Adobe Creator VIP Summit, Create & Cultivate, Google HQ, the White House’s first Creator Economy Summit, and as host of Instagram Creator Week.

She is known for bridging the gap between creators and the industry, bringing transparency to monetization, negotiation, and sustainable growth.

Aug. 17, 2026

#98: Why Creators Are Going Back to Corporate Jobs ft. Lissette Calveiro

Creators were supposed to leave corporate behind. Now some of them are going back — and companies are creating roles specifically for people with creator experience. Lissette Calveiro has spent nearly 15 years in the creator and influencer marketing industry and managed more than $10 million in brand partnerships. Today, she’s watching the creator economy evolve in an unexpected direction: creators are bringing their skills back into companies, while companies are realizing they need creators...

Guest: Lissette Calveiro

Listen to the Episode