#87: How to Build a Personal Brand After a Layoff
Most people get laid off and go quiet. Vanita Capobianco did the opposite.
She started creating content, launched a podcast, and began building a personal brand from scratch. No audience. No experience. No roadmap.
In this episode, we break down what actually happens after a layoff—and how to turn that moment into momentum. Vanita shares how she built consistency, found her voice, and created opportunities by showing up online.
We also get into the real side of content creation. Late nights. Self-doubt. Low views. And why none of that matters if you keep going.
If you’ve ever thought about building a personal brand but feel like you’re “not ready,” this episode will challenge that fast.
What You’ll Learn
- Why layoffs can be a turning point (if you use them right)
- How to start creating content with zero audience
- How to promote your content when no one knows you yet
- Why consistency beats perfection every time
- How to balance a 9–5, kids, and content creation
Resources Mentioned:
- Listen to Vanita's Podcast: https://laidofftoliftoff.riverside.com/
- If you've been wanting to post more consistently on LinkedIn, try Stanley for FREE - https://workfluencerpodcast.com/stanley
- Subscribe to Rhona's Newsletter: https://link.rhonapierce.com/newsletter2
Connect With Us:
- Connect with Vanita: https://www.linkedin.com/in/vcapobiancohrtech/
- Connect with Rhona https://www.linkedin.com/in/rhonabarnettpierce/
Want to turn your team into creators? Visit workfluencermedia.com to learn how we help companies build video-first content systems that attract, engage, and retain talent.
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