How to Pay Employee Advocates and Content Creators Fairly with Heather Bussing
What happens when employee advocacy moves beyond “posting on LinkedIn” and into creating full-blown branded content? Should those employees be paid like influencers?
In this episode of Workfluencer, employment lawyer and creator Heather Bussing joins Rhona to explore how companies can compensate employee-creators fairly and compliantly.
We dig into:
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Why paying employees for branded content builds trust and authenticity
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How to classify and compensate employee-creators without missteps
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Overtime, equity, and ownership issues every HR team should consider
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Lessons from influencer contracts employees can adapt
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How HR and marketing can protect employees and unlock brand value
If you’re an HR leader, TA pro, employer brand manager, or corporate content creator, this episode will help you champion employee advocacy programs the right way.
RESOURCES MENTIONED
- Get Rhona's Newsletter - https://link.rhonapierce.com/YZEviw
- Perceptible Studios: Video Podcast Production - https://www.perceptiblestudios.com/
CONNECT WITH US:
- Connect With Heather on LinkedIn: https://www.linkedin.com/in/heather-bussing-785122161/
- Connect with Rhona on LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/
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Workfluencer, employee advocacy programs, employee ambassadors, employee generated content, EGC, paying employees for content, HR compliance, influencer contracts, content ownership law, work for hire, internal influencer program, Heather Bussing interview
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