Categories

Employer brand and recruitment marketing: recruiting content, talent attraction, candidate experience, and measuring employer brand impact.

The craft and process of making content: finding ideas, staying consistent, avoiding burnout, using AI without losing your voice, storytelling, B2B content, and AEO.

Professionals building a personal brand while employed, through a career transition, or after a layoff. Recruiters, HR leaders, and creators over 40 showing up online.

Starting, growing, and monetizing a podcast, plus how to be a great podcast guest.

Employee creator programs, employee advocacy, paying employee creators, internal comms, and leaders and hiring managers creating content inside their companies.

Interviews with community builders and event organizers: how they grow communities, run conferences and summits, and turn gatherings into a business.

Episodes about building and growing a newsletter: strategy, consistency, and turning readers into a community.

Episodes about LinkedIn strategy: standing out, growing an audience, and turning posts into opportunities.

Earning from content: brand deals, sponsorships, creator income, turning content into clients, and building a creator career.

Building authority beyond social media: public speaking, TEDx, DisruptHR, and writing and publishing a book.

How to create content at conferences and events: what to capture, how brands and creators show up, and how to turn a few days on site into weeks of content.

Recruiting and workplace culture: hiring manager partnerships, intake, interviewing, sourcing, inclusive hiring, AI in hiring, DEI, onboarding, retention, and L&D.