Employer Branding Episodes

What if candidates were lining up before you even posted the job? In this episode, Rhona sits down with Bradley Clark to break down how his team turned honest, transparent employer branding into a high-performing talent engine. They get into why most employer branding fails, how transparency filters in the right candidates (and repels the wrong ones), and the exact system behind their “early access” hiring strategy that drives 60% of hires before jobs ever hit job boards. This is a t...

Employee generated content already outperforms every job ad you are paying for — and most companies still haven't figured out why. The real tension here isn't whether EGC works. It's that brands keep trying to control a conversation that's already happening without them. In this episode, Rhona Pierce sits down with Tracey Parsons, recruitment marketing veteran and founder of Flockity, to unpack why employee voices convert candidates better than any sponsored post or job board listing. They cove...

Candidates don’t decide to trust your company when they read a job post. They decide long before that. In this episode, recruitment advertising veteran Lance Christensen explains how employer content has quietly replaced job descriptions as the real trust signal in hiring. We dig into how candidates research companies in 2025, why Reddit and AI search amplify reputation gaps, and how content now functions as targeting, not just awareness. If your job posts sound good but your pipeline s...

Most recruiters think they’re filling roles. Dave Vu thinks they should be building brands. In this episode, Rhona Pierce sits down with the co-founder of Ribbon.ai to explore why the future of recruiting belongs to teams who think like marketers. From his early days in talent acquisition to building one of the most talked-about AI interview platforms, Dave shares how empathy, storytelling, and transparency can transform candidate experience — and why bad recruiters should probably be worried...

When candidates ghost your hiring process before the first interview, it’s easy to blame the job market. But what if the real problem is trust ? In this episode of Workfluencer , we’re joined by Meghan Cantrell, Senior Manager of Talent Acquisition at OxBlue, who shares how she tackled candidate ghosting head-on by turning hiring managers into video creators. With no production budget and no marketing team, Meghan used short, authentic hiring manager videos to boost skills assessment complet...

Learn how to build a powerful employee advocacy program that transforms your team into authentic brand ambassadors. Nicole Stephens shares battle-tested strategies from Fortune 50 companies, proving that successful employee advocacy doesn't require a big budget.

Planning to create content at your next conference? There's more to it than just snapping selfies! This week, I’m joined by Mike Peditto to dive into his experience creating content at RecFest USA.

Carrie Corcoran discusses the importance of involving hiring managers in recruitment marketing and employer branding efforts.

Learn how to create recruiting content that drives results. Joel Lalgee shares proven strategies for developing high-impact content that attracts and engages top talent.

Learn how personal branding can transform your recruiting career. Learn strategies to stand out, attract opportunities, and increase your value in the talent acquisition field.

James Ellis, shares insights on employer branding, its financial impact, the misconceptions surrounding it, and how to make the case for Employer Branding to leadership.

Want to increase your applications by 60%? Learn how Twitter did it with their innovative #Building Characters recruiting podcast.

Tannum Sullivan, Employer Brand and People Experience Manager at Golden Hippo, shares her journey into employer branding and how she started podcasting as part of her employer branding strategy. She discusses the impact of the podcast on talent attraction and employee engagement, as well as the process of identifying employee stories and repurposing podcast content for other channels. Tannum also highlights the challenges and surprising benefits of using podcasting as a recruitment tool and offe...