Personal Branding Episodes

Most recruiter content chases likes with recycled talking points or surface-level tips. Andrew Lewis took another route, building an audience of 45K+ by sharing practical, in-the-trenches insights from his work as Head of Talent at Worldly. In this episode, we dig into how he found his voice, curates with intention, balances authority and vulnerability, and uses content to boost both employer brand and career opportunities. If you’ve been struggling to find your voice, avoid the copy-paste tr...

Can you really master LinkedIn monetization and personal branding without quitting your 9–5? Bonnie Dilber proves it’s possible. As a recruiting manager at Zapier and a recognized LinkedIn content creation expert, Bonnie has built a thriving LinkedIn presence of over 440,000 followers—all while leading a recruiting team and managing high-value brand partnerships. In this episode, Bonnie reveals the exact LinkedIn content creation strategies that fueled her growth, the boundaries she sets betw...

What happens when you want to build your personal brand, but your company isn’t on board? This week on the Workfluencer Podcast, Tiffany Tate flips the mic and interviews our host, Rhona Pierce, about what it really takes to grow your influence as a working professional. They dive into how to build a personal brand, protect your career, and create content that resonates without burning out. If you’ve ever wondered how to start posting, what to share, or how to navigate corporate boundaries, t...

Lorna Erickson and Victoria Gates turned their decades of interviewing expertise into a profitable content business—landing 30+ brand deals worth six figures in under two years. Here's exactly how they did it, plus the tactical steps you can take this week to land your first partnership. In this episode, Rhona, Victoria & Lorna will discuss: How to identify profitable niches within your expertise area (even if they seem "smaller") The exact DM formula that landed them an $18,000 brand ...

When HR executive Jessica Winder decided to share her sobriety journey on LinkedIn, her family warned it would destroy her career. Instead, it became her most powerful content and helped hundreds of professionals struggling in silence. In this episode of Workfluencer, Jessica reveals how she built authentic influence while navigating executive roles, why she finally embraced video content after years of resistance, and the real cost of speaking truth to power in corporate America. Whether you...

If HR wants to shape the future of work, it has to be part of the conversation. At Transform 2025, I sat down with John Baldino—HR exec, speaker, and co-host of But First, Coffee —to talk about why content isn’t just for marketers anymore. We got into what it really means to stay visible without being performative, and how creating content can help HR leaders build trust, attract talent, and show up as more than a job title. Whether you’re already posting or still thinking about it, this one...

Do your hiring managers trust you? What about your manager? Recruiting is really hard if internal stakeholders don't trust you. In this episode, I’m joined by Brooke Wheeler, a Talent Acquisition Leader who has mastered the art of building trust internally. She shares insights on building trust with hiring managers, overcoming feelings of being undervalued, and the significance of curiosity in recruitment. Brooke shares personal experiences and insights on empowering teams, managing up, an...

Rhona and Dr. Jasmine Escalera discuss the misconceptions about career reinvention, how to overcome burnout in talent acquisition, redefining success for TA professionals, the power of micro-changes in your career, and practical strategies for pushing beyond your comfort zone.

Kamara Toffolo joins Rhona to chat about the challenges recruiters face in crafting their own resumes, the importance of quantifying accomplishments, and how to effectively showcase soft skills and leadership qualities.

Orlando Haynes shares his expertise on how to build a personal brand by being a guest on podcasts. He emphasizes the importance of visibility and leveraging podcast appearances to attract opportunities and candidates.

Learn how personal branding can transform your recruiting career. Learn strategies to stand out, attract opportunities, and increase your value in the talent acquisition field.

Rhona looks back on the unconventional career journeys of past guests and the power of storytelling in talent acquisition.