Personal Branding Episodes

What if someone stole your entire career — your résumé, portfolio, headshot, even your home address? In this Workfluencer Trend Report, Rhona explores the real case of freelance writer Jolissa Skow, who discovered an imposter had been living her professional life since 2023. The impersonator used Jolissa’s identity to land contract work, participate in Slack, attend camera-off meetings, and even get paid — all while colleagues believed they were working with her. Based on Jolissa’s public ...

Building a personal brand in today’s job market isn’t about chasing viral posts—it’s about showing up authentically. In this special takeover episode, recruiter-turned-founder Brooke Wheeler flips the mic on Workfluencer creator Rhona Pierce. Together they dive into how to build your personal brand with honesty, how layoffs and career pivots can fuel reinvention, and why companies fail when they try to script employer branding. If you’ve wondered what to share online, how vulnerable to be,...

LinkedIn can be overwhelming, especially for introverts. But what if your quiet approach is actually your superpower? In this episode, certified career coach and LinkedIn Top Voice Lissa Appiah shares how she built a personal brand that converts—without being loud, posting daily, or faking confidence. You’ll learn how to: Build a personal brand on LinkedIn as an introvert Turn your side hustle into a full-time business Grow visibility without burning out Use conten...

Most recruiter content chases likes with recycled talking points or surface-level tips. Andrew Lewis took another route, building an audience of 45K+ by sharing practical, in-the-trenches insights from his work as Head of Talent at Worldly. In this episode, we dig into how he found his voice, curates with intention, balances authority and vulnerability, and uses content to boost both employer brand and career opportunities. If you’ve been struggling to find your voice, avoid the copy-paste tr...

Can you really master LinkedIn monetization and personal branding without quitting your 9–5? Bonnie Dilber proves it’s possible. As a recruiting manager at Zapier and a recognized LinkedIn content creation expert, Bonnie has built a thriving LinkedIn presence of over 440,000 followers—all while leading a recruiting team and managing high-value brand partnerships. In this episode, Bonnie reveals the exact LinkedIn content creation strategies that fueled her growth, the boundaries she sets betw...

What happens when you want to build your personal brand, but your company isn’t on board? This week on the Workfluencer Podcast, Tiffany Tate flips the mic and interviews our host, Rhona Pierce, about what it really takes to grow your influence as a working professional. They dive into how to build a personal brand, protect your career, and create content that resonates without burning out. If you’ve ever wondered how to start posting, what to share, or how to navigate corporate boundaries, t...

Lorna Erickson and Victoria Gates turned their decades of interviewing expertise into a profitable content business—landing 30+ brand deals worth six figures in under two years. Here's exactly how they did it, plus the tactical steps you can take this week to land your first partnership. In this episode, Rhona, Victoria & Lorna will discuss: How to identify profitable niches within your expertise area (even if they seem "smaller") The exact DM formula that landed them an $18,000 brand ...

When HR executive Jessica Winder decided to share her sobriety journey on LinkedIn, her family warned it would destroy her career. Instead, it became her most powerful content and helped hundreds of professionals struggling in silence. In this episode of Workfluencer, Jessica reveals how she built authentic influence while navigating executive roles, why she finally embraced video content after years of resistance, and the real cost of speaking truth to power in corporate America. Whether you...

Planning to create content at your next conference? There's more to it than just snapping selfies! This week, I’m joined by Mike Peditto to dive into his experience creating content at RecFest USA.

Do your hiring managers trust you? What about your manager? Recruiting is really hard if internal stakeholders don't trust you. In this episode, I’m joined by Brooke Wheeler, a Talent Acquisition Leader who has mastered the art of building trust internally. She shares insights on building trust with hiring managers, overcoming feelings of being undervalued, and the significance of curiosity in recruitment. Brooke shares personal experiences and insights on empowering teams, managing up, an...

Kamara Toffolo joins Rhona to chat about the challenges recruiters face in crafting their own resumes, the importance of quantifying accomplishments, and how to effectively showcase soft skills and leadership qualities.

Turn your podcast interviews into powerful recruiting content. In this solo episode, I share my strategy for maximizing the impact of your podcast guest appearances through strategic content repurposing.

Orlando Haynes shares his expertise on how to build a personal brand by being a guest on podcasts. He emphasizes the importance of visibility and leveraging podcast appearances to attract opportunities and candidates.

Tejal Rives shares her experience of using content creation to advocate for job seekers and improve her own recruiting practices.

Learn how personal branding can transform your recruiting career. Learn strategies to stand out, attract opportunities, and increase your value in the talent acquisition field.

Rhona looks back on the unconventional career journeys of past guests and the power of storytelling in talent acquisition.