John Baldino

If HR wants to shape the future of work, it has to be part of the conversation. At Transform 2025, I sat down with John Baldino—HR exec, speaker, and co-host of But First, Coffee —to talk about why content isn’t just for marketers anymore. We got into what it really means to stay visible without being performative, and how creating content can help HR leaders build trust, attract talent, and show up as more than a job title. Whether you’re already posting or still thinking about it, this one’s f...