From 0 to 45K Followers: How Andrew Lewis Built a Recruiter Brand People Trust
Most recruiter content chases likes with recycled talking points or surface-level tips. Andrew Lewis took another route, building an audience of 45K+ by sharing practical, in-the-trenches insights from his work as Head of Talent at Worldly. In this episode, we dig into how he found his voice, curates with intention, balances authority and vulnerability, and uses content to boost both employer brand and career opportunities.
If you’ve been struggling to find your voice, avoid the copy-paste trap, and create content that builds credibility, not just engagement, this episode is for you.
What you’ll learn:
- How to identify your unique lane and voice as a recruiter-creator
- Why Andrew curates selectively—and how he decides what’s worth sharing
- The difference between content that gets clicks and content that builds trust
- How to turn day-to-day recruiting challenges into high-value posts
- Practical strategies for staying consistent while leading a TA function
- The long-term career advantages of building a personal brand in TA
RESOURCES MENTIONED:
- Subscribe to The Talent Operator
- Takeover The Workfluencer Podcast
- Get My Newsletter
- Perceptible Studios – Video content that builds trust
****
🌟 CONNECT WITH ANDREW
💼 LinkedIn: https://www.linkedin.com/in/andrew-lewis-31104559/
🌐 Website: http://www.talentoperator.com/
🌟 CONNECT WITH RHONA
💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/
🦋 Bluesky: https://bsky.app/profile/rhonab.bsky.social
📸 Instagram: https://www.instagram.com/rhonabpierce/
🎵 TikTok: https://www.tiktok.com/@rhonabpierce
🌐 Website: https://www.rhonapierce.com/
📹 YouTube: https://www.youtube.com/@RhonaBPierce/
💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/workfluencer/id1740429498
🟢 Leave a rating on Spotify
https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr
Workfluencer, content creation, recruitment, employer branding, talent acquisition, personal branding, LinkedIn, original content, audience engagement, trust building, industry insights
Learn more about your ad choices. Visit megaphone.fm/adchoices
Andrew Lewis
Andrew is a 10-year recruitment vet who has done everything from building a $2 million staffing agency to leading talent acquisition operations at startups, and everything in between. He currently leads the Talent function at a Sustainability & Supply Chain data company called Worldly, and is the founder of the Talent Operator newsletter.
