Tracey Parsons

Tracey Parsons Profile Photo

CEO

At every intersection of the talent revolution, Tracey has seized opportunities to push innovation and be the change agent. She continues to look for ways to develop and impact employer brands in the digital, social and mobile landscape.

Employee Generated Content Beats Paid Recruiting Ads Every Time
March 30, 2026

Employee Generated Content Beats Paid Recruiting Ads Every Time

Employee generated content already outperforms every job ad you are paying for — and most companies still haven't figured out why. The real tension here isn't whether EGC works. It's that brands keep trying to control a conve...

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