Recruiting Content Episodes

Candidates don’t decide to trust your company when they read a job post. They decide long before that. In this episode, recruitment advertising veteran Lance Christensen explains how employer content has quietly replaced job descriptions as the real trust signal in hiring. We dig into how candidates research companies in 2025, why Reddit and AI search amplify reputation gaps, and how content now functions as targeting, not just awareness. If your job posts sound good but your pipeline s...

Mike Peditto didn’t plan to go full-time as a content creator—at least not yet. But after building a massive audience with his no-BS job search videos, the timing came sooner than expected. Now with over 100 million views and a growing community across TikTok, LinkedIn, and Instagram, Mike creates content that job seekers love—and some internet trolls love to hate . In this episode, he shares what it really takes to create content that grabs attention, builds trust, and gets results. We ...

Learn how to build engaged talent pipelines and drive better hiring outcomes using email nurture campaigns.

Learn how to build a powerful employee advocacy program that transforms your team into authentic brand ambassadors. Nicole Stephens shares battle-tested strategies from Fortune 50 companies, proving that successful employee advocacy doesn't require a big budget.

Planning to create content at your next conference? There's more to it than just snapping selfies! This week, I’m joined by Mike Peditto to dive into his experience creating content at RecFest USA.

Turn your podcast interviews into powerful recruiting content. In this solo episode, I share my strategy for maximizing the impact of your podcast guest appearances through strategic content repurposing.

Tejal Rives shares her experience of using content creation to advocate for job seekers and improve her own recruiting practices.

Learn how to create recruiting content that drives results. Joel Lalgee shares proven strategies for developing high-impact content that attracts and engages top talent.

Taylor Desseyn shares his unconventional approach to tech recruiting, focusing on building a community rather than relying on traditional outreach strategies.